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WE’LL SELL IT, Inc. and AuctionWagon, Inc. Announce eBay Drop-Off Store Software Deal to Expand Franchisees Business and Combat Internet Auction Fraud.

WE’LL SELL IT, Inc. and AuctionWagon, Inc. Announce eBay Drop-Off Store Software Deal to Expand Franchisees Business and Combat Internet Auction Fraud. “We’ll Sell It,” The Company That Launched the FIRST Upscale eBay “We'll Sell It Store” in Beverly Hills, California Partners With AuctionWagon, Inc. Their New Store Manager G2 Software Helps Streamline Efficiency and Protects eBay Buyers and Sellers From Internet Identity Theft/Auction Fraud.

"WE’LL SELL IT" HAS SOLD EVERYTHING FROM $50,000 TIFFANY DIAMOND RINGS TO MERCEDES-BENZ CARS TO DOUBLE CEMETERY CRYPTS ADJACENT TO MARILYN MONROE IN THE FAMOUS WESTWOOD MEMORIAL.

The Grand Opening of
WE’LL SELL IT on eBay’s West Hollywood Location
March 21, 2005


Beverly Hills, Ca (March 15, 2005) - WE’LL SELL IT, Inc., one of the country’s fastest growing eBay drop off chains and the first company to launch an upscale eBay drop-off store in Beverly Hills, California has announced that it has signed a deal with AuctionWagon, Inc. to license their Store Manager G2 software for use in all of their WE’LL SELL IT locations. AuctionWagon, Inc. is the industry’s leading software provider. Simultaneously, WE’LL SELL IT will purchase Auction Wagon, Inc.’s original eBay drop-off store in West Hollywood, California.

WE’LL SELL IT’s Bernard Valenzuela notes, “Our relationship with AuctionWagon, Inc. empowers our franchisees with tools that no other eBay outlet has. Licensing the Store Manager G2 platform demonstrates our commitment to making the We’ll Sell It stores the most advanced and efficient anywhere. And at the same time, with this software, we’re combating Internet Auction Fraud.

Complaints from Internet Auctions are the #1 fraud complaint to Federal Trade Commission with the median loss for victims of Internet-related fraud valued at $195.

Identity theft and Internet Auction Fraud are the top two complaints filed in the Consumer Sentinel database, a central database that collects complaints from more than 50 law enforcement and private sector partners. Leading data contributors include the National Fraud Information Center, Canada's Phonebusters, the Internet Fraud Complaint Center, and numerous local Better Business Bureaus.

Jon Cherkas, a WE’LL SELL IT, Beverly Hills customer has been a recent victim of internet fraud and identity theft. Cherkas noted, “I applaud We’ll Sell It’s aggressive approach and stance against internet fraud. I know that in my case, their efforts would have saved me thousands of dollars and days of headache, not to mention the damage inflicted to my credit report.

As a result of rapidly increasing identity theft and iternet fraud activity, Individuals are becoming increasingly cautious about releasing information on the internet. Cherkas, whose identity was stolen and used for an online purchasing scam, is a typical victim of an eBay "phishing" scam. Cherkas said, "I received a message from eBay saying that my account would be suspended if I didn't verify it."

In fact, Cherkas was redirected to a website which, identical-looking to eBay, was able to collect his credit card information, among other personal information. He added, "I discovered that Phishing scams are now common, as scam artists are becoming ever more advanced technically." Now, We'll Sell It drop-off stores are able to insulate their sellers from this by picking up on the subtleties of even the best scams.

AuctionWagon's system can help with fraud. AuctionWagaon Inc.’s Joshua MacAdam said, “Working with our G2 platform customers, we are able to build a fraud alert-list. eBay stores who have discovered malicious buyers and sellers are able to submit them to a shared list. Once someone is on this list, future transactions will be flagged for special consideration, or even automatically disallowed. This functionality works in conjunction with the eBay feedback system to build an excellent picture of who potential buyers and sellers really are. Drop-off stores are able to minimize their losses, while making the eBay experience safe and simple for everyone.” MacAdam added, “WE’LL SELL IT has come on strong since the very beginning. Their first UPSCALE location concept surpassed all expectations. In this business, efficiency is the name of the game, and there are few eBay stores in the country doing as much business per square foot as We’ll Sell It. And working with We’ll Sell Its’ industry-leading management team has greatly enhanced our Store Manager G2 system.

WE’LL SELL IT, Inc., the chain of eBay drop-off stores that opened the FIRST UPSCALE Beverly Hills, CA based store catering specifically to a high end clientele, also announced it will begin franchising its outlets nationally.

WE’LL SELL IT on eBay opened its first store on September 29, 2004 in Beverly Hills, California. Since that time, We’ll Sell It has exceeded all projections and has been seen on ABC, CBS, FOX and CNN Worldwide News.

In November, 2004 We’ll Sell It retained Francorp, the worldwide leader in franchise development and consulting (Blockbuster Video, Discovery Zone, and thousands of others) to develop a franchise strategy and offering.

Don Boroian, the Chairman of the Board at Francorp – the largest franchise company in the world noted, “We are so excited about WE’LL SELL IT, Inc. that we have taken a special interest in this project. This company should hit a home run. There are numerous eBay drop-off stores popping up around the country, however this company has a unique formula they created and proprietary software that sets them apart from the rest. This is a company to watch for 2005.” Francorp has been working on the offering and it should become available to the public, sometime in April, 2005. The Grand Opening for the new West Hollywood location is set for March 21, 2005.


MORE ON WE’LL SELL IT

At the beginning of the year, WE’LL SELL IT, Inc started negotiating with the President and CEO of Auction Wagon, Josh MacAdam. Josh is also the developer of G2 Software, which is the most sophisticated software in the industry. Mr. MacAdam was at the forefront of the eBay drop-off store business before pursuing software development. He is one of the most knowledgeable players in the eBay drop-off store industry.

WE’LL SELL IT, Inc, President Bernard Valenzuela said he plans on having 1,000 stores open within the next decade and over 100 stores open and/or under construction by Summer 2006. Mr. Valenzuela is very adamant about having this company known as “the company with the fabulous customer service and exceptional community involvement.” In September, 2004, for the Grand Opening of their Beverly Hills location, WE’LL SELL IT hosted a major fundraiser benefiting the K-9 Unit of the Beverly Hills Police Department. “My goal is to build a great company that will give back to the community.


SPECIALIZING IN CELEBRITY ITEMS AND EVENTS:

WE’LL SELL IT HAS SOLD EVERYTHING FROM $50,000 TIFFANY DIAMOND RINGS TO MERCEDES-BENZ CARS TO DOUBLE CEMETERY CRYPTS NEXT TO MARILYN MONROE IN THE FAMOUS WESTWOOD MEMORIAL.

WE’LL SELL IT hosted a major celebrity fundraiser benefiting the K-9 Unit of the Beverly Hills Police Department. Many famous celebrities donated items, including According to Jim’s Jim Belushi, Baseball star Jose Canseco made a special appearance and donated a bat he used in a professional baseball playoff game, Brian Wilson from the Beach Boys, Cyndi Lauper and others.

Lieutenant Joe Lombardi exclaimed, "The Beverly Hills Police Department's K-9 Unit appreciated the support of the community as well as the efforts of the We'll Sell It store. Our K-9 Unit is an integral part of our crime fighting team and has a stellar history in the City of Beverly Hills. The benefit greatly enhanced our effort."

Valenzuela added, "We're so pleased to be a part of the Beverly Hills business community, we felt it was appropriate to reach out to law enforcement, and especially the K-9 unit, for whom we feel a special affection." Valenzuela added, "The entire community visited our Beverly Hills location in support of the Police. It was a testament to the human spirit in these uncertain days when the security of all Americans is of special importance.

AuctionWagon Inc.’s software: Provides complete eBay consignment store solutions, manages inventory, payments and shipping, prints contracts, barcodes and inventory labels, allows multiple users to access data simultaneously, utilizes task driven interface, Image hosting and seller info site included and can run even when internet connection fails.


For Additional Information:

Contact: 310-358-9283 or Handsonpr@aol.com


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